Successful eCommerce businesses follow a pattern – the eCommerce MasterPlan. This book identifies the 7 eCommerce Business Structures used by successful eCommerce businesses. These structures influence everything else in your eCommerce business.
Understanding the eCommerce Business Structure is just part of the first step in creating your eCommerce MasterPlan. The other two steps are: the Foundations of your eCommerce business (the website, the money, and the products) and the Marketing Plan (how to create it, launch it, and improve it). These 3 steps, outlined in this book, are already being used by businesses to accelerate their growth and avoid failure.