Ten years ago – a tiny cottage industry; today – a multi-million-pound business!
Championed by celebrities like Gwyneth Paltow, Victoria Beckham and Novak Djokovic, freefrom food has grabbed both consumer and industry headlines with unprecedented year-on-year growth.
And the FreeFrom Food Awards have grown with the industry. Setting a standard for excellence and raising awareness in the wider world – a FreeFrom Food Award is now the ultimate accolade for the hundreds of companies, big and small, creating and selling freefrom food.
This book tells the story of freefrom through the awards. Told through interviews with all of those involved – the judges, the sponsors and the winners – from one-person businesses to the supermarket giants. And illustrated with photos from the very first awards presentation in 2008, upstairs at celebrity chef Antony Worrall Thompson’s Notting Grill restaurant, to today’s glamourous gathering of hundreds of freefrom experts.
“The support from those within the industry, such as the FreeFrom Food Awards, shows the strength of the sector and makes us positive for the future.” – Clare Marriage, Founder of Doves Farm
“Over the past 10 years, the FreeFrom Food Awards have played an instrumental part in growing consumer awareness of this burgeoning category, given recognition to individuals and companies who have transformed the freefrom offering and enabled the sector to connect and share stories along the way. Lovely to have that journey recorded.” – Lucinda Bruce Gardyne, Founder of Genius Gluten Free
“Driving improvements in freefrom is so important for people with coeliac disease and we congratulate the FreeFrom Food Awards for their great profile-raising contribution to our community.” – Sarah Sleet, CEO Coeliac UK